WE GAVE SUBWAY A FRESH NEW LOOK.
Built around one simple truth: every sandwich is freshly made by hand. We brought this to life through bold handwritten headlines and a new layout system inspired by Subway’s iconic sandwich paper.
The packaging became the stage. Freshness became impossible to miss.
we continued to explore new ways of bringing the idea of freshly made by hand to life.
Across different campaigns,
Sometimes, real Subway employees took centre stage, creating and passionately presenting their own sandwiches.
Other times, we brought the experience itself to life: turning freshness and flavour into a full-on sensory explosion, including in our TVCs.
One simple idea. Served in many fresh ways.
A quick look at how we brought freshly made to life across campaigns, channels and formats.
Agency - Lukas Lindemann Rosinski / Executive Creative Director - Arno Lindemann, Bernhard Lukas / Creative Directors - Henry Bose, Philip Simon / Senior Art Director - Damian Kuczmierczyk / Art Director - Cornelius Uerlichs, Lily Sohm, Jacqueline Mess, Quentin Fremont, Robert Dietrich, Victor Aloji / Copywriter - Max Lübbe, Timm Paulick / Photographer - Klaus Westermann / Film Director - Chris Cairns