We gave the brand the blockbuster character it deserved.
Cinemaxx stands for the ultimate cinema experience, emotion, suspense and entertainment.
Inspired by the iconic xX in the CinemaxX logo, we created a three-dimensional stage that could be constantly reimagined for different occasions and campaigns.
But the experience didn’t stop at communication. We also developed small, engaging product ideas designed around one simple goal:
Let the audience focus on one thing. The movie.
Agency - Lukas Lindemann Rosinski / Executive Creative Director - Arno Lindemann, Bernhard Lukas / Creative Directors - Henry Bose, Philip Simon / Senior Art Directors - Damian Kuczmierczyk, Dennis Mensching / Art Director - Dominik Geiger, Shanna Soltau, Lily Sohm, Ulrike Stahlberg / Copywriter - Max Lübbe