THE VIANO EXPERIMENTS
With The Viano Experiments, we explored how the Mercedes-Benz Viano could influence body and mind. Four experiments put adrenaline, sound, comfort and sleep to the test.
SCIENTIFIC DATA BECAME THE CREATIVE FOUNDATION OF THE CAMPAIGN.
As part of the creative team, I helped develop the visual concepts and campaign executions, and accompanied the film production on set. The results were translated into striking 3D visual objects, forming the centerpiece of the campaign across print and moving image.
a d r e n a l i n e
s o u n d
c o m f o r t
S L E E P
PAGE Magazine took notice of the project and invited us to share the thinking behind it.
The result was an interesting editorial feature.
Agency - Lukas Lindemann Rosinski / Executive Creative Director - Arno Lindemann, Bernhard Lukas / Creative Director - Henry Bose / Senior Art Director - Damian Kuczmierczyk / Art Support - Dennis Mensching / Production - Markenfilm Crossing / Director - Tibor Glage / Artwork Photographer - Thomas Strogalski
THE SPRINTER APPLIES FOR A JOB
The Sprinter is built to work. But before you can become part of a company, you have to apply for the job first. So we turned the Sprinter into the perfect applicant. We developed the world’s first printing-type tyre, featuring a lettered tread pattern that allowed the vehicle to literally write its own application letters while driving.
Each letter was individually created by the Sprinter itself.
As part of the creative team, I helped bring the idea to life - from developing the creative concept and campaign mechanics to shaping its visual execution across print and digital.
Agency - Lukas Lindemann Rosinski / Executive Creative Director - Arno Lindemann, Bernhard Lukas / Creative Directors - Thomas Heyen, Markus Kremer, Jakob Kriwat / Art Director - Damian Kuczmierczyk / Art Support - Victor Aloji / Director - Marc Bethke / SFX - Thomas Beecken / Producer - Martin Schoen
Cannes Lions - Silver / ADC Europe - Gold / Eurobest - Bronze / ADC - Silver, Merit / New York Festival - Merit / Clio - Silver / The International Advertising Cup - Winner - Best of Direct Marketing
DIRTY DRIVING
The new Mercedes-Benz Vito brought together technologies from both Mercedes-Benz passenger cars and trucks. So instead of simply explaining the engineering, we gave the product a rather unconventional origin story.
DIRTY DRIVING TOLD THE STORY OF A BIZARRE ROMANCE BETWEEN A SLEEK COUPÉ AND A 30-TON TRUCK.
The result? A new offspring with the DNA of both worlds: the new Mercedes-Benz Vito.
But the story didn’t end with the film.
Interactive YouTube annotations led viewers to further, increasingly bizarre versions of Dirty Driving, including a bondage edition and a voyeuristic version told through the perspective of a surveillance camera. Within days, the campaign became a talking point across international automotive media, generating more than two million YouTube views in just one and a half weeks.
Agency - Lukas Lindemann Rosinski / Executive Creative Director - Arno Lindemann, Bernhard Lukas / Creative Directors - Henry Bose, Philip Simon / Senior Art Director - Damian Kuczmierczyk / Art Support - Dennis Mensching / Production - Cobblestone / Director - Robert Nylund
Epica Award - Silver - Film / AutoVision - Grand Prix - Film / Cristal Awards - Cristal - Best use of Music / ADC -Merit
20 YEARS OF SPRINTER
For 20 years, the Sprinter has been helping others get the job done.
For its anniversary, we celebrated the Sprinter by showing what it has always done best: making success possible for others.
A RELIABLE PARTNER. A TIRELESS WORKER. ALWAYS READY FOR THE NEXT CHALLENGE.
While others step onto the big stage and take the applause, the Sprinter is the one who built the stage in the first place. And while the spotlight is still on them, the Sprinter is already gone. On the way to its next challenge.
THE PRINT CAMPAIGN PICKED UP WHERE THE FILM LEFT OFF, WITH THE SPRINTER ALREADY MOVING ON TO ITS NEXT CHALLENGE.
Agency - Lukas Lindemann Rosinski / Executive Creative Director - Arno Lindemann, Bernhard Lukas / Creative Directors - Henry Bose, Philip Simon / Senior Art Directors - Damian Kuczmierczyk, Dennis Mensching / Production - Cobblestone / Director - Jürgen Nerger / DoP - Ian Foster / Music - Blut Hamburg / Artwork Photographer - Martijn Oort
THE NEW V-CLASS
I developed a visual concept built around illuminated memory boxes, turning small, emotional moments into beautifully staged snapshots of family life. To create a deliberate contrast, we captured these moments using analogue Lomo and Holga photography. Their raw, imperfect character met the polished aesthetics of the V-Class.
The new Mercedes-Benz V-Class was positioned as more than a premium van: a companion for families, sharing the everyday challenges and special moments along the way.
The result: a distinctive visual world combining premium automotive aesthetics with authentic family memories across print and film.
Additional motifs brought the visual world to life across catalogues and dealer communications.
Agency - Lukas Lindemann Rosinski / Executive Creative Director - Arno Lindemann, Bernhard Lukas / Creative Directors - Henry Bose, Philip Simon / Senior Art Director - Damian Kuczmierczyk / Art Director - Lily Sohm / Copywriter - Peter Goeke / Production - Element e / Director - Felipe Ascacibar / Artwork Photographer - Anke Luckmann
Red Dot Communication Design Award / Effie Award / Annual Multimedia Award - Silver / Kontakter Client Award / Best Use of Print
VITO & CITAN TOURER
BUILT FOR TOUGH JOBS. READY FOR FAMILY LIFE.
Born for demanding jobs, the Vito and Citan Tourer also had a softer side: space, comfort and versatility for everyday family life. We explored this contrast across film and print.
PRINT
Bold visual situations brought together the rough-and-tumble of family life and the uncompromising quality of Mercedes-Benz.
FILM
A series of humorous family stories full of little accidents, unexpected moments and everyday chaos. Kids being kids - but nothing could challenge the quality of a Mercedes-Benz.
Agency - Lukas Lindemann Rosinski / Executive Creative Director - Arno Lindemann, Bernhard Lukas / Creative Directors - Henry Bose, Philip Simon / Senior Art Director - Damian Kuczmierczyk / Art Director - Jacqueline Mess, Lily Sohm / Film Director - Thomas Hilland / Artwork Photographer - Igor Panitz