From the books to the big screen, Audi became an iconic part of the Fifty Shades universe. When the final chapter arrived around Valentine’s Day, we saw the perfect opportunity to play with that connection.
AUDI GENUINE ACCESSORIES. NOT AS INNOCENT AS THEY LOOK.
A closer look at Audi Genuine Accessories revealed their unexpected potential.
A little... NAUGHTY.
Agency - Philipp und Keuntje / Chief Creative Officer - Diether Kerner / Executive Creative Directors - Sönke Schmidt, Philip Wienberg / Senior Art Director / Concept - Damian Kuczmierczyk / Art Directors - Moe Quit, Annelie Kuipers / Senior Copy - Lukas Brush, Graham Krige, Bastian Tripp / PUK Producer - Johanna blevins
I developed visual concepts, art-directed many shootings and staged different Audi models.
Across a wide range of projects
Beyond campaign work, I created editorial concepts and shaped catalogues and publications - from the initial idea through to execution.
was exploring film as a medium. Working closely with PUK’s in-house crew - often without a traditional director - I took a hands-on role in the cinematic staging of Audi and its products.
Another part of my role,
A process that opened up new skills, new perspectives and a series of exciting projects.
Agency - Philipp und Keuntje / Chief Creative Officer - Diether Kerner / Executive Creative Directors - Sönke Schmidt, Philip Wienberg / Creativ Director / Concept - Damian Kuczmierczyk, Daniel Lamprecht / PUK Producer - Laia Gonzalez / DoP - René Richter / Music - Zwei Music