ISS NICHT NORMAL
As part of the pitch-winning team, I helped shape a new chapter for Domino’s Pizza in Germany.
“ISS NICHT NORMAL.” became the brand’s new claim and the creative starting point for a bold new communication approach. From campaign ideas and creative concepts to the visual identity, look & feel and CI principles, I helped translate the new positioning into a distinctive brand experience.
We’ve brought the brand’s new vibe to the streets
with some casual OOH ideas.
Agency - Jung von Matt Hamburg / Managing Partner - Thimoteus Wagner, David Leinweber, Jan Anderssen / Creative Directors - Lars Grübler, Bastian Tripp, Damian Kuczmierczyk / Senior Art Director - Marie Rothemund / Senior Copywriter - Yago Guimaraes, Charlotte Stefania Whalen / Art Director - Moritz Singbartl, Stella Boeckling