HIGH-SPEED ART
To prove the speed and reach of Vodafone’s LTE/4G network, we turned data into a live experience. Together with Paralympic sailor Lasse Klötzing, we took on an extraordinary challenge: sailing the world’s largest Mona Lisa into the Baltic Sea, using live GPS data and a high-speed catamaran. Throughout the journey, Vodafone’s LTE network transmitted everything in real time: GPS, weather, speed, images, sound and social content.
ALL LIVE. ALL CONNECTED.
A network performance people could experience firsthand.
A three-phase campaign that turned one spectacular event into a connected content experience, across social, digital, PR and editorial coverage, including VICE’s Dressed Like Machines and Motherboard.
Agency - Lukas Lindemann Rosinski / Executive Creative Director - Arno Lindemann, Bernhard Lukas / Creative Directors - Jakob Kriwat, Henry Bose / Art Director - Damian Kuczmierczyk, David Hansmeyer, Lilly Sohm /Production - Markenfilm Crossing / Director - Kai Klinke
ADC - Bronze - Bronze