„Es wäre heut' nicht, wie es ist,
wär' es damals nicht gewesen,
wie es war…“
Cora E.
Every story has an origin.
Mine sounds like a spray can
clicking into action.
It started with graffiti, typography, bold colors, and the raw energy of hip-hop culture. Beats, breakdance, headspins. A world where rules were made to be broken and creativity had no boundaries.
I was hooked. This wasn’t just a phase. It was the blueprint.
Graphic design gave that instinct a direction. Studying at HAWK University in Hildesheim turned raw intuition into craft. With my diploma in hand, I stepped into advertising. And guess what? It felt just like back then. The thrill of thinking differently.
Today, I turn briefs into ideas, ideas into concepts, and concepts into images and films that make people feel something. I look for the unexpected angle, the simple thought that hits hard, the story that makes a brand impossible to ignore.
Different challenges. Different worlds. Same drive.
Because good creative work doesn’t just get noticed.
It makes you feel. It makes you think. It makes you remember.
And somewhere in the background, that spray can is still clicking.
You can study the craft. But you can’t study experience.
That’s earned along the way, with great people, ambitious projects, a lot of curiosity, plenty of fun and a shared passion for making good ideas happen.
Five agencies. Countless briefs. Great teams. Lessons learned.
And a whole lot of creative mileage.
And to everyone who’s been part of that journey:
THANK YOU.
You’ve challenged me, shaped me, and made me better.
I carry that experience into every new challenge and pass it on
to the teams I work with.
Because creativity doesn’t happen in a vacuum.
It grows when people challenge each other, trust each other
and push each other to do better.
From global players to national brands, from tech to lifestyle, entertainment to mobility. I’ve had the chance to work across industries, explore different perspectives, and create ideas that connect brands with people.
Over the years, the automotive world has become a big part of my creative journey. Not by plan, but by passion, experience, and the opportunity to work with some of the most exciting brands in the business.
I don’t belong to one industry. I believe in good ideas – wherever they take me.
Good work gets noticed. Great work gets shared.
Over the years, my work has been recognized by international and national award shows
across creativity, design, and effectiveness.
Of course, every award is a great feeling. But what makes them truly special is the recognition behind them,
for the ideas we believed in, the risks we took, and the teams who made them happen.
Every award has a story. And behind every story, there’s a team.